Economically thriving tea industry

Tea workers and farmers often do not earn a living wage or living income. There are many contributing factors for this, including the volatility of the tea market and tea prices; legislation in several tea-growing countries making production costs disproportionately high; the industry being built upon an outdated model of cheap labour; and an unwillingness of consumers to pay a higher price for tea. These are complex, systemic challenges.

We aim to address them and to deliver the following key results:

  • Workers earn a living wage. Click here to read our position paper that outlines our global stance on living wages in the tea industry.
  • Farmers earn a living income.
  • Everyone involved in tea production has good livelihoods.
We work with a wide range of partners and experts to measure livelihoods, incomes and wages. Then, we develop initiatives and guidance to enable the private sector to play its part in achieving good livelihoods, living wages and living incomes.

Living wage

A living wage is defined as the minimum income necessary for a worker to meet their basic needs.

Living income

A living income is defined as sufficient income to afford a decent standard of living for all household members – including a nutritious diet, clean water, decent housing, education, health care and other essential needs, plus a little extra for emergencies and savings.


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other impact areas...