Mission
Our mission is to catalyse long-term, systemic change, to benefit everybody who works in tea – especially people in tea-producing regions.
Our mission
The Ethical Tea Partnership (ETP) is a global membership organisation that is catalysing long-term, systemic change, to benefit everybody who works in tea – especially people in tea-producing regions.
The partnership drives this change by listening to workers, farmers, and communities, convening our members, facilitating collaboration, and mobilising resources to deliver our transformational strategy.
Our work addresses the key issues within economics, equality, and the environment. We focus on:
- delivering locally-led projects, often in partnership with other organisations, that seek to involve communities and ensure their voices are heard;
- supporting the private sector to pioneer responsible business models; and
- engaging stakeholders to support policies that positively impact people in tea.
At ETP, we believe businesses have the power to be a force for good. Our members include a range of tea companies, from start-ups to multi-nationals who have joined us to address the complex systemic issues that the tea sector faces. We convene and facilitate collaboration between communities on the ground, our members, businesses, governments, and civil society, enabling us to mobilise our resources and deliver our transformational strategy.
In all our work, we seek diverse partnerships with stakeholders across the tea sector, helping us evolve new ways of tackling issues. We share our learnings across regions and the sector to raise awareness of emerging issues, deepen understanding, and galvanise action.
We know the challenges are vast and that systemic change will not happen overnight. But we believe that by listening to workers, farmers, and communities and working collectively we can realise our vision of a tea sector that is thriving, socially just, and environmentally sustainable.

We reached 478,645 people in tea communities directly and indirectly throughout 2022. Click here to read more about our impact throughout 2022 in our latest Annual Report. Read more about our Strategy2030 here.